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Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.

On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.

Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.

She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.

If you don't choose to purchase Ten Premium you can still continue to use Ten for free.

Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription.

More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.

I signed up for the trial period with my card information but now I want to delete the app. I wrote their customer service and have gotten no response.

"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.

"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.

Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping -60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.

Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.

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